Why Are An Increasing Number Of Marketing Professional Working From Home These Days?

Why Are An Increasing Number Of Marketing Professional Working From Home These Days?

The figure has risen by 8% since last year, and it is very likely that the number of marketers who work from home on a regular basis will continue to increase in future years.

Why exactly have an increasing number of marketing professionals started to work remotely, and why are marketing executive jobs so popular? As part of our 2019 Marketing Survey, we asked 1/3 of the respondents currently working from home what their major reasons were. The following is a more detailed look at the top reasons.

1. Avoid Commute/Travel Time

Avoiding commuting or travel time was the top reason that marketers gave for them working from home (WFH). A majority of the participants in our survey live in areas such as Oxfordshire, Essex, London, Hertfordshire, and Cambridgeshire. For those who live in these locations and having to commute for work into the capital, working from home allows them to avoid busy London traffic as well as train or tube delays. When city-based employers offer flexible working options such as WFH it increases their chances of being able to retain staff by improving the life/work balance for their employees who don’t need to be in the office physically on a daily basis. That is something that is evidently quite important. Our survey results reveal that a life/work balance was the third major reason why marketers are looking to leave the jobs they have currently.

2. Increased Productivity

Respondents told us that the second main reasons why they worked from home once a week at least was because they think they are more productive working at home. Given that many marketing positions have a creative nature to them and the strong argument that more flexible working conditions benefit creativity, having the ability to work remotely with fewer distractions is something that many creative and marketing professionals strongly prefer.

There can be numerous distractions in open-plan office environments, including loud co-workers, office gossip, and spontaneous meetings that can contribute to reduced levels of productivity.

3. Childcare and Other Types of Caring Responsibilities

The third major reason why more marketers work from home is to work around their childcare or other types of caring responsibilities. Remote caring enables parents to be available more for school pickups and drop-offs, to care for their children when they are sick and other obligations having to do with their children, and still have the ability to work on a full-time basis.

Care responsibilities for ill, disabled or elderly partners, relatives or friends is another major reason why many marketing professionals say that they need to have flexible working arrangements, like working from home. Carers Trust statistics show that almost one in eight workers are carers as well, and the number of individuals who act as carers within the UK continues to increase every year.

4. Well-Being And Mental Health

Another very common reason that was given by many participants was that working from home allowed them to focus on their well-being and mental health. OnePoll.com carried … Read More

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Here Are 6 Useful Lessons In Colour That Will Change The Way That You Decorate

Here Are 6 Useful Lessons In Colour That Will Change The Way That You Decorate

His massive rise, which is due partially to his ways with colour that are fearless, has made Patrick Mele a designer you should be watching. He proclaims that he loves bold statements and he is never afraid of colours. He also states that he enjoys rich hues. He goes onto say that he doesn’t really work with tertiary or muted colours. He prefers crisp black, crisp white and crisp vibrant colours for his overall statements.

So How Does He Do It

We were lucky to get a small preview on his most current design project, and we asked if he could decode his choices in colour, for each room, and then the lessons just started to flow.

1. Think In Colour Families

At first, the entryway to the home appeared to be a colour riot, but after speaking to Mele, you will start to realise that he worked with a very tight palette. He starts off by saying that he wanted lots of white, followed by a combination of orange and blue. The secret? To work with the different hues in each of these 2 colour families. The blues that he used included navy, Delft, turquoise, and cobalt. And with the orange, he used grapefruits, tangerines, and corals. These are rich hues that are not muted.

2. White And Blue Always Work

When it comes to Mele, using the combination of white and blue can be compared to wearing blue jeans with a white T-shirt. This colour combination is classic when it comes to interiors and it can also be dressed down or up. Mele used a blue grasscloth, denimlike shade in the living room which added texture and colour, which really helps the wingback-chairs and silhouettes from all the white accessories to really pop. The effect overall is casual yet polished. He thinks that white and blue are like white and black but it is definitely not as bold and fierce. These colours are also a lot more welcoming to many people.

3. Choose A Palette, And Repeat

When you work with streamline colour palettes it helps each room to feel cohesive, and also assists with transitioning from one room to the next. If you stand in the centre of a foyer and you can see every other room you will notice the same colour families repeated yet in a different way for each space. Case in point: The breakfast room walls have been painted with a blue that is close to the colours used for the family-room. Yet in this space, like the paint from the entryway, the pop from the orange upholstery emits a striking yet at the same time a grounding effect.

4. Experiment With Percentages

A very clever way to get the most mileage from a group of colours that are small is to use a type of flip-flop. This involves pushing a colour that was used previously as an accent into the foreground. Mele did this in the music room when he used tangerine … Read More

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How to Easily Plan and Get Prepared For a Diving Holiday

How to Easily Plan and Get Prepared For a Diving HolidayNow that those long-awaited holiday months are approaching, you may want to get started with planning all the fun and exciting diving adventures that you would like to go on. No matter where you plan to go or how many details you have already figured out, we want to provide you with some useful suggestions on how to have a successful experience wherever you go.

You should start the planning process off on the right foot by figuring out what type of holiday you are going on. Do you have a lot of diving experience and want to go on a break where you will spend most of your time driving or do you plan on doing other activities while finding some extra time for diving in the middle of everything? You should think about what you truly want to do while on holiday, for example Kota Kinabalu diving in Borneo.

Celebrating Something Special

Plenty of people go on holiday to celebrate something special, such as their birthday, wedding anniversary, or even their honeymoon. Going on an adventurous dive with your partner is a great way to celebrate your nuptials and have an amazing time together. Going to Sabah during the summer months for a dive is one of many things you can do. You can benefit from planning ahead of time.

Going on a Learning Experiences as a Beginner

Do you have an interest in diving but never actually experienced what it is like? If it the kind of thing you would love to do, PADI Discover Scuba Diving Experience is something to consider trying. The course lasts for a day and introduces diving to beginners. PADI even offers a four-day course that is known as the Open Water Diver Course. During the four-day course, you can learn how to receive your certification as an open water diver.

Travelling With Family

You may feel limited to what you can do when you are travelling with your family. There is a lot of compromising that often needs to take place because each person in the family may have different interests and preferences when it comes to doing different things while on holiday. However, there are some fantastic family courses available for those looking to dive with their loved ones. You can make some truly wonderful memories with those closest to you.

Enjoy a New Experience

While it is possible to dive in Sabah throughout the year, the summer months are often the absolute best months for divers. You will have an awesome view of some of the most amazing marine animals, including rays, turtles, and even sharks. If you would love to have a clear view of the different habitats under the water, planning your trip for the summer is ideal.

Have More Than Just Diving Fun

The reason Sabah is such a fantastic place to visit is that there are plenty of fun things available for you to do. Along with diving, you can go on a retreat, take … Read More

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Cloud Outsourcing – The Coming Revolution in Business Services

Traditional models of outsourcing have required a high level of trust on behalf of the customer. Using cloud technology is reducing that risk at the same time as allowing significant savings. To date much of the discussion about cloud computing has been around the replacement of in-house infrastructure and software with cloud-based alternatives. The real power in cloud technology will be realised when entire non-core business processes are sent to the cloud, taking advantage of the technology and virtual teams. Cloud outsourcing flips the trust in favour of the client and facilitates access to expertise at a lower cost.

Non-core business functions often include accounting, payroll, human resources and the IT department itself. The investment by businesses in the infrastructure, software and people to run these functions is a significant drain on profitability. For many businesses the barrier to outsourcing these functions is the fear of losing control of these important functions. In contrast, the barrier for outsourcing companies to allow greater client control is the cost of allowing clients to access systems and business processes. The breakthrough is cloud technology, particularly software as a service, that provides inexpensive system access via the internet.

Taking payroll as an example, the traditional model requires a customer to sign up to using the business process, software and staff of the outsource provider. The customer may then sometimes access certain data from the system. The system is always the property of the outsource company as is the way of working. In this model clients have difficult questions to resolve. What if theirs is a unique business need not suited to the outsource companies systems? If they terminate how would they get their data back? What investment will they then need to make in a new system or a new outsource provider?

Cloud technology enables a reverse view of outsourcing, changing the whole provider/client relationship. Using software as a service the client allows access to their system. The client owns the data and tells the outsource provider how they want the process to work. This approach is highly empowering. It enables competitive advantage.

Entrepreneurial outsourcing providers are taking advantage of this new technology because it allows a larger market of outsource clients. The costs are significantly lower. Investment in infrastructure and software investment can be redirected to people and flexibility. Mutual competitive advantage is derived from quality people with a service orientation who provide expertise more quickly. Investing in flexibility reduces overhead – office costs and IT infrastructure – and flexible work at home employees are more efficient.

Less risk, lower cost and a higher service level is the outcome of the application of the new technology. Thus the real power of cloud computing is not in the replacement of IT systems but in the ability to send entire non-core functions to the cloud and therefore access standards of expertise that were previously not affordable for many small businesses.… Read More

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The Value of Local IT Support Outsourcing

Having a great IT department is essential for any business that is utilizing the online market. It is the difference between having customers at your online store or website every day all day long. Many of us do not understand the intricacies of IT and do not have the training to effectively manage our websites or merchant services. Outsourcing IT departments is a great way to have somebody on call whenever you need them. But outsourcing an IT specialist isn’t enough. There are thousands of companies online that will charge your company to oversee all of the IT you need. Going with a local company is one of the best ways to ensure that your business is going to have all of the IT support it needs.

Online IT support can cost a business thousands of dollars a month or more. When you go with a local company, you will enjoy a cheaper service that can offer more personalized repair. Going with a local company can give your business a technician that becomes familiar with your individual needs. Getting to know your technician can be an invaluable resource when it comes to IT support.

When IT issues come about, having a local team that can respond immediately is key to getting your business up and running again. Dealing with a tech company that is only open during certain times can be extremely frustrating. Going with a local company will eliminate all of the hassles with time zones. Coming into the office and realizing that your email or server is down can create problems for the next couple of hours. Having a company that can respond within an hour to get your website or online store back up before the day is over is essential to keeping your customer base.

Choosing an IT specialist to oversee all of the technical aspects of your company is a big part of your business. Going with a company that is local has far more advantages than going with a company that is located halfway around the country. A localized IT support team will be able to get familiar with your system and offer a face to face relationship that email and phone support cannot provide.… Read More

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