One thing you should know about social media is that changes are always being made to the algorithms and the way that things work. Now that it is a new year, it is necessary to understand some of the different aspects of social media a bit more, including how much privacy is offered, how many advancements have been made, and even how people are using it to discuss important topics, including politics and mental health issues. Some predictions have been made on how social media will continue to be used over the next 12 months and you should be fully aware of those potential trends and changes.
There Will Be a Rise in the Use of Nano-influencers
You should expect to see many brands relying on nano-influencers to help them spread the word about their business to others. In the past, many brands have relied heavily on influencers with the largest followings because they assumed that it would automatically lead to more engagement. However, many brands are realising that some of the smaller influencers have higher engagement rates with their followers, so it would make sense to rely on them to advertise for a specific brand to help get the word out there a bit more.
There is more authenticity when it comes to nano-influencers. Many of these people are college students who can get some free products by simply choosing to post about those products on their social media accounts, making it a win-win situation for everyone who is involved in the process.
Technological Advances Will Have an Impact on Social Media Sites
Technology only continues to advance over the years and that means companies that are using social media sites are going to need to keep up with everything. They will need to focus on learning how to create a visual aspect for their brand that works with the advanced technology and makes it easier for people to become more interested in the advertisements and posts that they are seeing.
More People Will Use Stories
Social media users can upload content to the “stories” section to ensure that anything they have posted is no longer on their social media account within 24-hours. It is something that people are using on Instagram, SnapChat, and even Facebook. Now that Facebook has incorporated the “stories” feature, it only provides even more proof that more people are going to end up using this feature when uploading different types of content, such as images, videos, and text. Of course, there are some questions relating to the popularity of this particular feature as some people may feel like they are being forced to use it when they really do not like it.
Videos Will Be Used to Increase Engagement
While traditional content still works, 2019 is the year for video content to take the front seat. The videos that are being posted will make it easier for individuals to engage more with what they are seeing, whether they are thinking about buying a product or looking to receive assistance with something specific. It is a lot like getting help or asking a question in real life, but the person watching the video does not have to worry about being in the same location as the person who is creating the video.
Brands will need to focus on coming up with creative ideas for the videos they are going to post on their social media accounts. Seeking the professional services of an animation agency for original video content is likely to be on the rise. It is not a good idea to copy what others are doing. Instead, a brand should focus on figuring out whom they would like to target when they are creating their video content and then go from there, working hard to personalise the specific content that they are producing.
Understanding the Predictions
Learning about these predictions is important because it helps you be more prepared for what is to come. If you have a good understanding of the different trends that are taking place on social media, you can focus on coming up with a strategy for your own business that is going to make it possible for you to build stronger relationships with your targeted audience.