One thing you should know about social media is that changes are always being made to the algorithms and the way that things work. Now that it is a new year, it is necessary to understand some of the different aspects of social media a bit more, including how much privacy is offered, how many advancements have been made, and even how people are using it to discuss important topics, including politics and mental health issues. Some predictions have been made on how social media will continue to be used over the next 12 months and you should be fully aware of those potential trends and changes.
There Will Be a Rise in the Use of Nano-influencers
You should expect to see many brands relying on nano-influencers to help them spread the word about their business to others. In the past, many brands have relied heavily on influencers with the largest followings because they assumed that it would automatically lead to more engagement. However, many brands are realising that some of the smaller influencers have higher engagement rates with their followers, so it would make sense to rely on them to advertise for a specific brand to help get the word out there a bit more.
There is more authenticity when it comes to nano-influencers. Many of these people are college students who can get some free products by simply choosing to post about those products on their social media accounts, making it a win-win situation for everyone who is … Read More